Zevia announces CEO succession plan

LOS ANGELES–(BUSINESS WIRE)–Zevia PBC (“Zevia” or the “Company”) (NYSE: ZVIA), the company that is revolutionizing the liquid refreshment beverage industry with great-tasting, sugar-free beverages made with simple, plant-based ingredients, today announced that Amy Taylor, President, will succeed Paddy Spence as President- chief executive officer (CEO) as part of the company’s succession plan, effective August 1, 2022. Spence will remain chairman of the company’s board of directors (the board).

“It has been a privilege to serve as CEO of Zevia for the past 12 years, and I am extremely proud of what we have accomplished,” said Spence. “Amy and I have worked side by side during Zevia’s transformation, and she has been instrumental in developing and implementing our strategies to drive future growth and profitability. She has been deeply involved in leading the business across sales, marketing, human resources and operations functions, and was instrumental in the recent appointments of Denise Beckles as CFO and Quincy Troop as Chief Operating Officer. Zevia has a top-notch management team to continue the company’s momentum and mission to support global public health with great-tasting, sugar-free, plant-based beverages.

Spence has served as CEO and a member of the board of directors of Zevia since he acquired the company in 2010. Under his leadership, Zevia has grown rapidly, achieving a compound annual growth rate of 31% in net sales from 2010 to 2021. During his tenure, Zevia has expanded its product portfolio from seven soda flavors to a broad portfolio of over 35 flavors across sodas, energy drinks, organic tea, mixers and kids’ drinks, all without sugar and with simple plant-based ingredients. Spence has also helped expand distribution from natural channel retailers to conventional food, drug and mass retail outlets in more than 31,000 outlets in the United States and Canada, as well as e-commerce. .

“On behalf of the Board of Directors, I would like to thank Paddy for his leadership and dedication to the company’s vision and mission. Under his leadership, Zevia has grown from a successful public company to a disruptive beverage company that has experienced significant growth,” said Philip O’Brien, Lead Independent Director of the Board. “The upcoming transition is the culmination of a succession planning process that the Board and Paddy have jointly developed. Amy is a talented and experienced executive well prepared to take on this important role. We are confident that her leadership skills, proven track record of scaling profitable brands and deep beverage industry expertise make Amy the right leader to take Zevia to new heights in its next phase. of growth.

“I am delighted and honored to be the next leader of Zevia during such a transformative time for our company with exciting opportunities ahead including further channel and geographic expansion, brand refresh and continued organizational capacity building. “, said Taylor. “I look forward to continuing to work alongside Paddy, the Board and the experienced management team we now have in place to further strengthen the brand and address critical consumer and global health needs. to achieve our mission by growing the business and driving profitable growth and value creation.”

Taylor has served as President of Zevia since June 2021 and a member of Zevia’s Board of Directors since March 2021. As President, Taylor significantly shaped Zevia’s long-term strategy, transformed the company’s leadership team, expanded packaging and product innovation and distribution and both brand and organization for growth. Prior to Zevia, she held various positions at Red Bull North America, including President and Chief Marketing Officer from 2018-2020, Executive Vice President and General Manager of the East Business Unit from 2012-2018, and Vice President of marketing from 2007. to 2012. While at Red Bull, she led the brand’s global strategic marketing and positioning in the United States, and led sales and marketing collaborations in twelve regions to drive record growth. and market share gains. Prior to joining Red Bull, Taylor worked in sports marketing. Taylor received her BA from James Madison University and completed the Executive Development Program at the Wharton School at the University of Pennsylvania. Today, she is also co-chair of the executive and strategic committees of the board of directors of the non-profit initiative The Trevor Project.

About Zevia

Zevia PBC, a public benefit corporation designated as a “Certified B Corporation”, is focused on solving global health issues resulting from excessive sugar consumption by offering a broad portfolio of sugar-free, calorie-free and naturally sweetened beverages . All Zevia® beverages are made with a handful of simple, plant-based ingredients, contain no artificial sweeteners, and are Project Verified Non-GMO, Gluten-Free, Kosher, Vegan, and Sodium-Free. As of 2022, Zevia® beverages are distributed in more than 31,000 retail outlets in the United States and Canada through a diverse network of major retailers in the food, drug, mass , natural and e-commerce. For more information, visit www.zevia.com.

(ZEVIA-F)

Forward-looking statements

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, any statement that may predict, predict, indicate or imply results, performance or achievements, and may contain words such as “believe”, “anticipate”, “expect”, “estimate”, “intend”, “project”, “plan” or words or phrases having a similar meaning. Forward-looking statements should not be construed as a guarantee of future performance or results and will not necessarily be precise indications of the times at which or by which such performance or results will be achieved. Forward-looking statements are based on current expectations, forecasts and assumptions that involve risks and uncertainties that could cause our business, strategy or actual results to differ materially from the forward-looking statements. We do not intend and undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Investors should refer to our filings with the SEC for additional information regarding risks and uncertainties that could cause actual results to differ materially from those expressed in any forward-looking statements.


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