The cat is finally out of the bag for the Snap team as the company officially launched its paid subscription plan today.
Called Snapchat+, the program was designed for users looking for a few extra features. This includes changing your app icon to be in tune with users who keep revisiting your stories.
The company announced last month how keen it was to launch the paid plan, adding that it was currently in the testing phase. But at the same time, they kept the details under wraps, including what price it would be attached to.
But now that the subscription plan is official and ready to launch in the US, UK, and Canada, among other countries, we get more news on what avid Snapchat users can expect. .
The company made the colossal announcement today where it called the plan a big move that includes custom and experimental offerings with the addition of pre-release features that can be found at $3.99 per month.
Snap says it hoped it would give the app’s most exclusive and passionate members the chance to enjoy priority support and benefits provided by the company.
Other features users can expect include special badges, friend badges, and the ability to see where your friends have traveled recently. But the latest feature is only available to those who have given consent for their location sharing.
For now, these features are limited to app appearance and a user’s profile, but that doesn’t mean the company isn’t planning to expand with more features soon.
We’re also not sure how the app plans to differentiate the plans released for its subscribers from those available to some beta testers. But we will certainly keep an eye on you in this regard.
Snapchat is certainly not the first and won’t be the last social media platform that plans to experiment with paid subscriptions. Last year we saw social media giant Twitter venture out with its Blue followers while Telegram recently did the same this month with its premium messaging app.
Telegram plans to offer features related to great chat folders and the ability for users to benefit from larger files in the app.
Snapchat has previously mentioned how it had serious concerns about meeting its quarterly revenue targets recently, thanks to the ongoing Russian war in Ukraine. And this, despite the fact that it has made excellent growth figures this year.
Last month, Snap explained that it won’t meet its revenue goals and that’s probably why it’s trying to think outside the box and experiment more.
Meanwhile, during a recent interview with media outlet The Verge, Snapchat’s senior vice president of product development shared how he thinks ads will be central to the company’s business model in the future. ‘coming. Therefore, there are no major plans to make this paid subscription the main source of revenue for the company.
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