Diess was this week in Davos, Switzerland, pledging to choose a site by the end of this year for a multibillion-dollar US assembly plant and likely an accompanying battery plant. At the same time, its VW dealers in the United States and their allies were asking the VW Group of America questions about how the Scout vehicles would be sold at retail.
In an exclusive interview on Friday, Scott Keogh, CEO of VW Group of America, offered what clarifications he could, particularly regarding Scout regarding the VW brand in the United States.
“Everything I know has been reported and you have reported it,” Keogh said. “First and foremost, Scout is and always has been a unique and distinctly American brand – the great Americana – so it will not be operated through the Volkswagen brand. In fact, it will not be operated through the intermediary of the Volkswagen Group of America. will be independently operated.”
Keogh said answers on Scout – to which VW Group acquired the rights when its Traton truck unit acquired Navistar International Corp in 2021 – “will come when there is a Scout leadership team, that team comes in and meets the press and will meet the markets and tell its story. And that’s really all there is to it.
Keogh also clarified that parent group VW’s potential spending on building the Scout brand in the US will be separate from the $7.1 billion the VW brand pledged in March to spend in the US on the Scout brand. electrification and other efforts. He also said the new “robust” EV platform being developed for Scout by VW “could definitely provide an opportunity for non-Scout vehicles”, but he declined to elaborate.