Value fashion brand REDTAG wraps up Ramadan mega-money jackpot

Dubai, United Arab Emirates: REDTAG, the region’s favorite fashion and homeware brand, concluded its mega-money raffles in the Middle East on May 12, held to coincide with Ramadan. The brand’s biggest craze saw shoppers from the United Arab Emirates, Bahrain, Kuwait, Oman and Qatar win cash prizes throughout the month.

Five lucky winners were chosen from each country each week for five weeks. Each winner received a sum that varied from country to country. In the United Arab Emirates alone, REDTAG has given away AED 5,000 to each of the five lucky winners chosen every week for five weeks. The corresponding cash prize for each winner each week in Bahrain, Kuwait, Oman and Qatar was BHD 500, KWD 400, OMR 500 and QAR 5,000 respectively. Winners in Kuwait received cash prizes of up to KWD 600 last week.

“There is immense satisfaction among all members of the REDTAG family after this year’s Ramadan bonanza. Gratitude – which is the hallmark of the holy holiday – has found its true meaning in the gifts. We wanted to show our appreciation for the patronage of customers, and we sincerely hope that we have brought a smile to their faces this Ramadan,” said Shehbaz Shaikh, Chief Retail Officer, REDTAG.

Additionally, every buyer with a minimum purchase value of AED 250 in the UAE received a free gift during the Ramadan offer period. Buyers in Bahrain, Kuwait, Oman and Qatar with a purchase of 25 BHD, 20 KWD, 25 OMR and 250 QAR, respectively, also received free gifts as part of REDTAG’s desire to delight the greatest number during the holiest month of the year.

The value-driven brand also launched specialty collections of Ramadan homeware and fashion earlier this month, as well as a range inspired by ‘scene queen’ Myriam Fares. Additionally, REDTAG has been actively expanding across the region, with hyper-convenient offerings such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’ and ‘Free Home Delivery’.

With several first-to-market services in the Middle East and its tiered loyalty program – RT Rewards – which boasts over 15 million members, REDTAG continues to cement its position as a leading fashion and homewares brand in the region. His contributions were recognized by Retail ME through the 2021 ‘Most Admired Brand Campaign of the Year’ award.

“Congratulations to all the winners. The REDTAG family sincerely hopes that we have given you one more reason to celebrate this season. Our goal with the annual Ramadan deals or other similar campaigns is to give back to our customers in return for their continued sponsorship. We beam with pride and joy reading some of the testimonials from the winners,” added Shehbaz.

For more information and to browse REDTAG’s latest collections, please click here.



A BMA International company, REDTAG was launched as a clothing and homeware brand in 2006. Driven by a vision to provide high quality and affordable fashion and lifestyle products, the brand is become a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia, including Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman , in Bahrain and many other places. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions designed to exceed expectations. The brand takes a “Glocal” approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful “RT Rewards” loyalty program currently has over 15 million members and is growing rapidly. The program encourages repeat visits through tailored offers and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for “Most Admired Brand Campaign of the Year” 2021.

For more information or interviews, please contact:
Neha Kaul
Your Wordsmiths – Content and PR

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