Oriental Land Company (OLC) has released two plans outlining its medium and long-term goals through 2030 for Tokyo Disney Resort.
The plans focus on the value of customer experience, including more exclusive experiences, and sustainability.
Here are the points of the medium-term plan, which will be in place by 2024:
- Improving customer experience value: OLC aims to provide a comfortable park environment by bringing the daily attendance limit below the pre-pandemic level. The group will also take flexible measures to meet the diversified needs of customers and deploy decisive new measures to help customers find new experience value, thereby improving the value they derive from the experience.
- Restore financial performance: While taking steps to attract visitors to the parks, OLC will work to restore its financial performance in stages. By increasing capacity through the opening of Tokyo DisneySea Fantasy Springs and attracting visitors at a higher level, OLC will aim to achieve a consolidated operating profit of at least 100.0 billion yen in the fiscal year. 2024, record consolidated operating cash flow and a return on equity of at least eight percent.
- Improve the quality of the park experience: By lowering the daily attendance limit from the pre-pandemic level, OLC aims to provide an environment that provides consistent comfort. The appeal of the parks will be further enhanced with the addition of new content over the medium-term plan period, including Fantasy Springs and the renovation of existing facilities. In addition, OLC will offer new optional experiences to meet high customer expectations and needs. Executing such measures aims to ensure high-quality park experiences, which will hopefully lead to increased revenue.
OLC hopes to increase annual attendance while lowering average daily attendance, although it is unclear how they would do this. OLC, like Walt Disney World and Disneyland, has been able to better control resources through theme park reservations, which were launched amid the COVID-19 pandemic.
OLC also seeks to achieve higher profits with fewer guests. Here is an excerpt from the long-term plan:
- Existing Businesses: The OLC Group will seek greater added value for Tokyo Disney Resort as a whole by responding to diversifying guest needs and fluctuating demand.
- New Businesses: The OLC Group will engage in businesses that help solve problems in existing businesses and increase their value, possibly gaining new revenue opportunities.
Other points focus on Cast Member happiness, guest happiness, inclusion and sustainability:
- Employee Happiness – In an effort to remain the employer of choice for employees, implement measures to help them feel a sense of joy and fulfillment (job satisfaction) and establish a comfortable work environment and internal systems and favorable.
- Child Happiness – To achieve a prosperous society by nurturing the dreams and spirit of children, who are our future, implement measures that resonate with children, engender their confidence and address social issues relating to children, e.g. through the Tokyo Disney Resort business.
- Diversity and Inclusion: To respond to changes in society and customer needs and conduct business activities in which customer values are respected, implement structured measures to ensure respect for human rights, review existing products and services and put systems in place to take due account of diversity, among others.
- Supply Chain Management: Develop a policy to achieve sustainable sourcing in collaboration with suppliers.
- Measures to deal with climate change and natural disasters: generating and procuring renewable energy, taking energy saving measures, installing environmentally friendly design, etc. to reduce climate change risk and adapt to climate change with increased resilience in efforts to increase business sustainability.
- Recycling-oriented society: implement measures to save resources and reduce waste related to products and services, and promote the sustainable use of resources in order to contribute to the development of a recycling-oriented society.
- Stakeholder Engagement: To advance business operations and contribute to the achievement of a sustainable society, implement measures to place importance on appropriate and open disclosure and dialogue with stakeholders .
- Fairness in Business Management: Ensure compliance with all laws and regulations and the Code of Corporate Governance and put in place management systems to respond flexibly to change and facilitate growth.
What do you think of the future of Tokyo Disney Resort? Let us know in the comments.
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